The focus of this exhibition is no less than Nike’s entire design history: from the company’s beginnings in the 1960s and the design of its famous “swoosh” logo, to iconic products such as Air Max and Flyknit, and current research devoted to future materials and sustainability. Following the Olympic and Paralympic Summer Games in Paris as well as the European Football Championship in Germany, the exhibition emphasizes the importance of sports for design innovation and social change, while also shedding light on the almost mythical devotion to sneakers and sportswear in popular culture and social media.