With Nike: Form Follows Motion, the Vitra Design Museum will present the first ever museum exhibition about Nike. The exhibition will explore the company’s five-decade ascent from a grassroots start-up to a global phenomenon. The focus is on Nike’s design history: from the company’s beginnings in the 1960s and the design of its famous swoosh logo, to iconic products such as Air Max and Flyknit, and current research devoted to future materials and sustainability.

Following the Olympic and Paralympic Summer Games in Paris as well as the European Football Championship in Germany, Nike: Form Follows Motion will emphasize the importance of sports for design innovation and social change, while also shedding light on the almost mythical devotion to sneakers and sportswear in popular culture and social media. The exhibition has been initiated and produced by the Vitra Design Museum and curated by Glenn Adamson.