This fascinating exhibition realized by the acclaimed designers Stefan Sagmeister and Jessica Walsh immerses visitors in a multimedia, highly sensory please for us to reconsider why beauty matters and how it can impact our lives. In their eyes, “Beauty is Function” and they believe it should be treated as part of the function in the design process. The exhibition taps into all the senses and clearly demonstrates that beauty is more than a superficial strategy of appeal: it can make the world better.

Examples from product design, city planning, architecture, and graphic design encourage visitors to see, smell, and feel. Supported by findings from the field of psychological aesthetics and its impact on our behaviour and feelings, Sagmeister & Walsh offer evidence that beautifully designed works stimulate human perception and are hence more effective.