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A group of people walk and gather in a grassy urban park with stone paths, featured on the cover of AZURE magazine promoting the AZ Awards 2026.
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Summer 2026

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The SAS Royal Hotel — now the Radisson Collection Royal Hotel — is one of Arne Jacobsen’s most iconic buildings. The world’s first design hotel, and one of Denmark’s first skyscrapers, celebrated its 60th anniversary in 2020. It is a perfect example of how Jacobsen mastered all steps in the architectural process, from the largest lines to the smallest details.

When the hotel opened, it was considered the most modern hotel in the Nordic region, but not everyone was equally impressed by Jacobsen’s masterpiece. Why was the SAS Royal Hotel so reviled in its time? And how was it also a declaration of love for Copenhagen? This exhibition zooms in on Arne Jacobsen — a modern pioneer who was ahead of his time — and one of his most famous buildings. SAS Royal Hotel: A Love Story is an intuitive, playful and tactile pop-up exhibition, which shows Arne Jacobsen’s thoughts about total design, radical architecture and beautiful design elements.

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