This year, Soho Design Day (SDD) celebrates its 10th anniversary: 10 years of design experiences, networking, and creativity in the company of the best design brands and an ever-growing community of professionals and design lovers. To mark this milestone, they are offering a rich program of activities throughout the year, an extended opportunity to discover the latest in design during the NYCxDesign Festival, and an open invitation to visit all their spaces.

Additionally, to join in the celebration of the NYCxDesign Festival, and to give design lovers a place to gather at the end of the day, the SoHo Design District is partnering with Eataly’s new location: Eataly SoHo. Eataly will offer a limited edition Negroni Sour at its bar, a twist on one of the most iconic cocktails of Milan. Inspired by Italy’s capital of aperitivo and its center of design, the cocktail will be available to design professionals and aficionados alike from 5 pm until close every day during the NYCxDesign Festival (May 16-23), with a special price of $15 when ordered with the mention of SoHo Design District.