Spot On: Women Designers in the Collection reflects the fact that women’s work – both in design and in other areas – often receives too little attention from historians, collectors, curators, and the public at large. Museums have a special responsibility in this context, as do the media and universities, given their trend-forming influence on ideas of relevance, on iconic status, and personal success. Spot On: Women Designers in the Collection seeks to strengthen awareness of women designers’ works and to give them an equal voice in public discourse. Both individual designer personalities and design collectives, studios, and partnerships will be examined.