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Auditorium with empty seats and a blue, green and yellow design projected onto the stage that reads "swedish design movement."

Launched during Milan Design Week, Swedish Design Movement is a virtual exhibition that will take guests on a virtual tour of Swedish design located within a hyper-realistic digital version of Sweden’s Sara kulturhus, one of the world’s tallest timber structures.

Swedish Design Movement brings together players in Swedish design, fashion and architecture who are spearheading the transition to sustainability. The initiative seeks to put Sweden on the international design map, raise the profile of sustainable Swedish businesses and set a global example.

Design has an important role to play in the transition to a sustainable society, both in Sweden and globally. By mobilizing Swedish architects, fashion and furniture designers, researchers, producers and other actors, the Swedish Design Movement wants to help lead the transformation.

Sweden – the design nation

Swedish Design Movement has been part of the government’s export and investment strategy since 2016. It is now stepping up its drive to boost outside interest in Swedish design and accelerate demand for sustainable goods and services from Sweden. The first step is to raise Sweden’s profile as a design nation through a communications campaign showcasing innovative, pioneering companies and actors from different design sectors and parts of the country.

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