The best designers build authenticity right into their creative process. Apart from just brainstorming fresh concepts, a truly original thinker must be willing to explore new possibilities at every possible turn to bring us innovative solutions with lasting appeal. But what allows a successful creative to thrive in uncharted territory?

Listen as leaders in the worlds of architecture & design, the graphic arts, and business share their secrets to creating works that stay true to their own unique perspective. The panel features Gabriele Chiave, Creative Director of Marcel Wanders Studio; Amy Auscherman, Archivist at Herman Miller; Georgie Stout, Founder of 2×4; and Stefano Giussani, CEO of Lissoni US; and will be moderated by AZURE Senior Associate Editor Eric Mutrie.

Presented by Be Original Americas.