Prima Vista is a new signature brand by Bentley that offers hand-tufted, hand-knotted and hand-loomed artisanal wool rugs for commercial environments. Introduced to meet the demand for luxurious custom flooring solutions, Prima Vista offers tailored programming that allows designers to create unique and project-specific area rugs. 

Prima Vista’s “inspiration library” includes 50 patterns and 300 yarns to give designers the freedom to input exact specifications for colour, size and other aspects to existing designs – or to create a new design from scratch – and view them in rendered room scenes.

Within as little as three days, a formal rendering is ready for approval and physical samples are delivered in four weeks with finished rugs arriving in 12 to 14 weeks. 

Using ancient rug-making techniques, the Prima Vista artisans hand-craft each rug, customizing them for size, shape and edge detail; all rugs are made from 100 per cent New Zealand wool – a material known for its durability, purity and consistency to accept authentic colours – with the option for wool/silk blends if a little shimmer is desired. 

Within the introductory First Look library are 20 hand-knotted rugs, two hand-loomed rugs and 25 hand-tufted rugs, offering plenty of options for colour, pattern and texture.