Classical elegance with a modern look. The New Classic is a new bathroom collection by Laufen designed under the creative leadership of superstar designer Marcel Wanders. Engaged to re-interpret classical styles using the material SaphirKeramik, every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials. The New Classic range encompasses washstands, washbasin bowls, toilets, a bidet and bathtub, faucets, mirrors and accessories, as well as furniture.
Laufen commissioned the Dutch designer Marcel Wanders to create The New Classic in view of the outstanding reputation he has established worldwide with his extravagant style and innovative use of materials and technology. For the Swiss bathroom maker, he had all the credentials required to fashion a new contemporary design language utilizing Laufen’s SaphirKeramik material.
The outcome is characterized by soft, gentle feminine curves reminiscent of the opening sepals of a flower, alongside angular, masculine elements. In view of the tension generated by this approach, the distinctive presence of The New Classic is regarded as unprecedented in the sanitary ware segment.
While drawing inspiration from classical forms, Wanders was also eager to embrace a modern sense of style and the contemporary desire for functionality. His take on Neoclassicism expressed in The New Classic, maintains a consistent focus on indulgence, intimacy, humanity and everyday utility while calling to mind the poetry and romance of bygone times.
According to Marcel Wanders, “For the first time, the ultra-modern SaphirKeramik has been moulded into a classic and iconic form. This lightweight yet resilient material gave us the unique opportunity to celebrate the beauty of fine ceramics with our elegant, soft lines.”