Since 2014, fashion brand Lisa Says Gah has defined its own distinctive aesthetic characterized by bold prints, vibrant colours and offbeat styling. So when making the leap from online retail to bricks and mortar, it was crucial that founder Lisa Bühler find the right person to translate her company’s signature vibe into a physical environment. Enter Adi Goodrich, multidisciplinary spatial designer and co-founder of Sing-Sing Studio, whose immersive, whimsical interiors for L.A. shops Dreams and Wine & Eggs made a strong impression on Bühler.

Working with a narrow storefront on L.A.’s Sunset Boulevard, Goodrich crafted Lisa Says Gah as a community-minded boutique that is an outgrowth of her own meditations on history and post-pandemic design. “I was thinking about what happened after World War II in Europe with Gio Ponti,” she explains, citing the designer’s prolific output in multiple media and scales, from home goods to urban design. “He brought this joy back into life.”

At L.A. boutique Lisa Says Gah, a built-in bench and custom mosaic-topped table sit below exclamatory word art.

In that same spirit, Goodrich greets shoppers with an exuberant “Gah!” painted on a wall at the front of the shop. Built-in seating below and an espresso station toward the back convey a belief that gracious touches of hospitality shouldn’t be exclusive to ultra-luxury experiences. Otherwise, the warm, welcoming design aims “to max out the space for as much product as we could fit.” Goodrich devised custom wood-framed wall nooks for clothing, as well as a circular two-tiered table to hold expressive footwear and a curvy blue vase filled with fresh floral arrangements. (A large warehouse area in the back processes online orders too.)

Behind the brick veneer checkout counter, a mural by Liana Jegers nods to both L.A. and the brand’s San Fran origins.

When it comes to colour, a unique Italo-Californian palette pulls from LSG’s branding; a creamy yellow that the team dubbed “pasta” joins a foggy grayish blue and pops of “Golden Gate” red. Fun details continue the inter-continental balancing act: A red mid-century Italian chandelier that Goodrich sourced online hangs near the curtained change rooms, while behind the front counter, a mural by illustrator Liana Jegers references signature elements of San Francisco (where Lisa Says Gah originated) and L.A. Other small but impactful gestures include jaunty globe pendants capped with fluted metal shades, plus brick veneer that adds some earthy heft to the cash wrap, shoe display and select wall areas.

Colours and textures were chosen to complement the inventory of ethically made clothing and bold accessories.

“Everything feels like [part of] an overall composition,” Goodrich says. In other words, Lisa Says Gah’s first storefront is a lot like its customers’ outfits: a free-spirited — yet nevertheless well-put-together — ensemble.