Thrown into turmoil after the pandemic-related restrictions of the past couple of years (compounded more recently by labour shortages and inflation), the hospitality industry is on the rebound — and seeking out novel ways to attract those who have made travel a top priority in 2023. For global architecture firm OBMI, which has been advising hospitality brands for more than eight decades, the emphasis is on delivering one-of-a-kind moments that are sustainable and human-centric. “It’s become harder to find unique and off-the-beaten-track experiences that are also sensitive to the environment,” notes the practice’s chairman Tim Peck.

The firm’s innovation lab first “explores the desires of guests, as well as the challenges facing...