
Founded in 2016 by Stephanie Cleary and Michelle Toney, Morrow Soft Goods aims to prove that sustainable can be beautiful. Emphasizing authenticity and mindfulness over fast-changing trends, the boutique is heavily influenced by the natural world as evidenced by the earth tones, natural materials and organic patterns that define its interior accessories.
On May 17, Morrow Soft Goods will launch its Summer ’24 Collection of thoughtfully curated items that bring finesse and beauty to the home all while being functional, fresh and modern. Included in the seasonal series are three kitchen/bath mats – Alina, Mother and Lupe – that introduce a lovely tactility underfoot and subtle visual impact.

Available as a standard mat or runner, Alina is made from tightly looped cotton that creates a smooth surface. A geometric pattern runs across the mat, lending it a dynamic and graphic expression. Offered in Hazelnut/Cream and Olive/Tan.

Adorned with differing heights of tufted-cotton letters that spell out Mother in Korean, this bath mat pays homage to Cleary’s heritage as well as all mothers.

The Lupe kitchen/bath mat features a similar tight-looped surface as Alina and a broken check pattern that instills a sense of movement. Also made from 100 per cent cotton, it is available in two vibrant colourway combinations: lime, tan and natural or rich brown, camel and cream.
All of the kitchen and bath mats are ethically produced in India, machine washable (on delicate) and made from 100 per cent cotton.