B&BItalia on Madison Avenue, New York
n Sydney sofa by Jean-Marie Massaud
2 Poliform, 112 Madison Ave
Like B&B Italia, Poliform is making the move to Madison Avenue (and away from the rising rents of SoHo). The new 10,000-square-foot retail environment, slated to open September 29, will be the Italian furniture, kitchen and closet system company’s first street-level store, and its extra-large windows will no doubt entice shoppers to step inside. With the interior set up like a home, visitors will immediately feel as though they’ve just wandered into some glamorous Manhattan apartment, with living rooms, family rooms, dining areas and two kitchens set up to create sense of realism. The vignettes continue downstairs with more kitchens on display along with bedrooms and closet systems.