Visitors to the NoHo Design District are seeing plenty of unexpected things during this year’s ICFF. Exhibit A: California-based product designer Matt Gagnon has been making lamps on the fly in the front window of The Future Perfect design store. It isn’t merely an hour-long special event – Gagnon is spending a full five days in the window, designing and constructing some 40 lamps.

Known as the Prototype Lamp, each creation is original, taking on a different shape and material. Beginning with a reconfigurable armature that adjusts the form, Gagnon wraps each piece with different types of string, cord and rope with the help of a machine that makes it look like he’s spinning yarn. The end result is an array of geometric fixtures that filter light in very different ways.