Bruce Mau rebrands OCAD U

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Last night, Toronto’s OCAD University unveiled its new visual identity, designed by internationally renowned studio Bruce Mau Design.

Nearly a year after gaining university status, the prestigious art and design school revealed new logo – a clean and crisp graphic inspired by Will Alsop‘s checkered Sharp Centre for Design.

It consists of three black-framed windows; one hosts the OCAD acronym, the second addresses the school’s newly acquired status and the third (which can also move to the lower left corner) is intended to showcase student work. That’s right: medal-winning graduating students will have their work featured in the logo, which offers a glimpse into the essence of the university as a laboratory for art and design.

Using the logo’s modular framework, the winning students will be able to create a series of designs to be used for the entire year on all branded items, from communications material to student application/acceptance correspondences. According to a statement issued by the school, “a living libraries of identities will emerge” over time. This year’s logos features work by 2010 medal winners Adrian Forrow and James Gauvreau, an illustrator and a printmaker, respectively.

Watch the process and collaboration here: ocad.ca/visualidentity

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