The Italian manufacturer always has a big presence during the fair, but this year, to celebrate its 60th anniversary, it has announced a long list of special events that will take place over the coming year.
Moroso always has a big presence during Salone del Mobile, but this year the famed Udine-based company has announced a long list of special events that will take place over the coming year to celebrate its 60th anniversary.
The company started out modestly enough when Agostino Moroso and his wife Diana decided to take a creative and artisanal approach to making sofas, armchairs and furniture accessories. Six decades later, and with their daughter Patrizia Moroso now at the helm as art director, the company employs 140 and works with some of the biggest names in the design world.
The various anniversary events are collectively called Metamorphosis, and things kicked off on February 29, 2012, at Moroso’s via Pontaccio showroom in Milan, where a colourful pyramid-shaped installation has been mounted, showcasing some of its most iconic products, including a fushia version of Ron Arad’s Ripple chair and Ross Lovegrove’s Supernatural chair made of injection-moulded polypropylene.
During Salone del Mobile, Moroso is presenting another ambitious installation at the showroom, called The Way of the Water Dragon. The project is by Chinese architect Zhang Ke, who is principal of Standardarchitecture in Beijing. No word yet on what the final piece might look like, other than it will be a “full-blown homage to the transformation and cross-fertilization of the brand’s genes.”
At the Salone fair grounds, Moroso will launch a new sofa collection by long-time collaborator Patricia Urquiola. Called Severe, the highly geometric seating has all its basting stitches out in full display. Nendo is launching a glass side table, and Doshi Levien will introduce Chandigarh, a soft-seating collection inspired by Le Corbusier’s architecture in the Indian city.