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Even pre-pandemic, the hotel industry was confronted with change in the form of Airbnb and other rental-by-owner platforms. But when borders closed across the globe, grinding tourism to a halt, it had to pivot for survival once again. According to Shay Lam, managing executive and studio creative director of TPG Architecture, an award-winning New York firm known for approachable hospitality and retail designs, the future is not as bleak as it seems. Here are some of Lam’s projections for how the industry can successfully adapt by focusing on the local and by keeping guests in control of their travel experiences. 

Embrace and advance available technology.

While online check-in options are not new, hotels both big and...

How Can the Hospitality Industry Adjust to a Changing Reality?

Interior designer Shay Lam offers projections – and advice – for the future.

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