Danish brand Normann Copenhagen has transformed its flagship showroom with a warm yellow runway and shimmering gold walls for its latest seasonal exhibition, the Runway Issue.
More than a year ago, Normann Copenhagen introduced a new exhibition series that now sees the Danish brand’s flagship showroom completely transformed every six months. This fall, Runway Issue, the third of these exhibitions, presents a fashion-inspired backdrop, anchored by a sapphire yellow catwalk and shimmering gold accents, to warm up the space for fall and winter.
“Yellow stands for positivity and energy. Especially in autumn and winter, the golden walls and yellow catwalk give the room a light and texture that feels embracing and calming,” says Sabine Larsen, the design and concept developer who oversees the showroom exhibitions.
Twisting through the main floor of the 1,700-square-metre space, the elevated runway hosts a variety of Normann Copenhagen’s latest launches and classic pieces. Everything, from sectional sofas to coffee mugs and other small accessories, is showcased, with most of these products highlighted in their earthiest colour options or in wintery white.
The Circus pouf, for instance, is piled up in its newest shades, which include rust red, burnt yellow, light blue, soft beige and dusty lilac. The modular Rope sofa, by Hans Hornemann, is also on display in deep, chocolate brown velvet, as well as soft greys. A pedestal packed with an army of Jan Christian Delf’s oak Little Bird accessories, in yellow, and a similar display of Simon Legald’s glass Brilliant boxes, in amber, add to the glowing palette.
At the centre of the open space, a mirror-clad box blends into the room on three sides before drawing visitors down into the lower level where they are totally immersed in the exhibition’s signature tone. The yellow runway falls underfoot and winds around crumpled landscapes of gold foil that stretch over sections of the walls and floor.
The multifaceted, reflective surfaces create an inviting cave-like atmosphere and provides an ideal backdrop for the lighting products on show here. Pendants from the Bell, Ikono and Amp collections are displayed like hanging sculptures. Vignettes of chairs and tables from the Form and Era collections also provide space to display table lamps like Cap, Momento, Flow and Acrobat.