From the street, a faint pink glow marks the spot where the Student Hotel Florence first establishes its presence. Stepping into the new hostelry’s galleria, the neon hue intensifies. Through the adjacent courtyard, decorative graphics lead the way to the reception desk, where the interplay of bold solid colours, diagonal motifs and neon lighting elements creates a strong sense of place.
Designed by Bologna’s Rizoma Architetture, the 393-room hotel near the heart of Tuscany’s capital combines tourist accommodations with co-working spaces, communal living environments and boutique retail. An impressive collection of amenities also serves to foster a sociable guest experience.
Alongside a fully equipped gym and a showpiece rooftop pool, a variety of flexibly configured spaces are designed to host everything from casual hangouts to formal lectures. Catering to both students and mobile professionals, the hotel offers plenty of spots to crack open a laptop – or a beer.
Each amenity space is strategically designed with a signature aesthetic. In the gym, a simple yet bold interplay of blue tones frames the space, while a 3D red accent wall anchors the quieter rec room and casual workspace.
Opening out to an expansive Florentine panorama, the rooftop pool and terrace unfolds in soothing wood tones. Here, aesthetic unity is achieved by integrating the hues of the terrace ceiling and poolside deck. Painted to look like weathering steel, the ceiling structure reads almost as a reflection of the deck below. The effect pleasantly emphasizes the horizontality of the space, while framing the Tuscan vista beyond.
The guest rooms offer a more varied interplay of lines and colours. Extending across the ceiling, a solid black wall keeps each room from becoming too hectic, while the diversity of design elements lends a strong character to the relatively unadorned accommodations.
Like most spaces at Student Hotel Florence, the rooms each feature prominent printed text elements. Above the bed in one, for instance, a sort of collegiate banner points downward, reading RIGHT HERE WAITING FOR YOU.
Occasionally gratuitous, the textual elements sometimes threaten to dominate their spaces. (Does the tranquil pool area really need a bold font declaring THE BEACH IS BORING?) This occasional surfeit of flourishes aside, however, the assorted design elements overall strike a cohesive balance, creating an attractively varied aesthetic. It’s an impressive feat – one that makes every space at Student Hotel Florence worth exploring.
Bologna’s Rizoma Architetture brings a growing brand to Tuscany with the design-forward Student Hotel Florence.