Studio Toogood for Opening Ceremony

Studio Toogood for Opening Ceremony
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Studio Toogood for Opening Ceremony
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Studio Toogood for Opening Ceremony
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Studio Toogood for Opening Ceremony
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Studio Toogood for Opening Ceremony
Studio Toogood for Opening Ceremony
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In a new pop-up shop for the multinational fashion brand’s London boutique, interior stylist Faye Toogood re-tools her greatest hits.

In a new pop-up shop for the multinational fashion brand’s London boutique, interior stylist Faye Toogood re-tools her greatest hits.

For the temporary shop – open this month – the London designer reimagined her Assemblage collection, introducing new materials that fuse raw and rough textures with polished materials. It’s signature Toogood: rebuilding and experimenting with every iteration. When launched at London Design Week last year, the collection was made from brass, wood and stone; but she re-jigged the Spade chair for her La Cura installation during Milan Design Week in April. Now, for Opening Ceremony, it features layers of foam, carpet, string and horsehair.

Throughout the interior, energized by wood-framed geometric sails in pink, green and yellow, are sculptural rubber forms connected with wire. But Toogood’s furnishings are what stand out the most. Besides the Spade chair, there are also two versions of a glass-topped side table. One is propped up by a foam tube, stack of mixed fabrics and a sphere, while the second features legs of identical shape but ethereal in make-up. The tube is hollow and the cube and sphere are white skeletal forms.

As for the wood dining table, it features a thick slab of layers that include carpet, foam, wood and horsehair. Punctured in the centre, it features a slim rectangular hole and is topped with glass. Meanwhile, for a barely there cabinet, Toogood has intricately woven white string to create the panels and doors.

This is far from Toogood’s first foray into creating backdrops for fashion brands. She has collaborated with fashion’s titans including Alexander McQueen, Vivienne Westwood and Kenzo, branding their runways and creating merchandise displays for their respective shops.

Opening Ceremony’s pop-up shop is located at 31-32 King St. in Covent Garden, London and will remain open until October.

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