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Azure's July/August 2019 Issue cover
Current Issue

July/August 2019

#273
July/August 2019

From a groundbreaking seaside museum in China to an elegant new sofa by Ronan and Erwan Bouroullec, Azure’s July/August issue unveils the 20 winners of the ninth annual AZ Awards!

Heimtextil Trend panel at work. Courtesy of Messe Frankfurt.

The annual Frankfurt fair, which runs from January 9 to 12, delivers innovations from such big manufacturers as Graham & Brown, Sahco and Almedahls, as well as up-and-coming pattern artists such as Beatrice Waanders. The result is a showcase of cutting-edge developments – improved digital printing techniques, high-tech, robust fibres promising greater durability, UV resistance, fire protection and anti-allergy properties. But the show’s most fascinating element is its trend showcase.

Led by StijlInstituut Amsterdam, a design agency/trend forecaster, the trend show’s panel has declared 2013 the year of “being.” The textile industry is addressing the individual’s desire to stamp their spaces with their own spirit. If rooms were personalities, these are the four characters you may see more of in 2013 and beyond, according to Heimtextil.

An eccentric mix-and-match of patterns and textures. Courtesy of Messe Frankfurt.
The Eccentric

This layered assemblage of patterns, textures and styles (think: houndstooth, silky Chinoiserie, tribal geometrics and digi-culture psychedelia) recalls various time periods to evoke the kind of person who takes pride in hunting down unique products with a rich cultural context. The trend favours saturated, high-contrast colour ways, featuring fuchsia, black, mustard yellow, blush pink, grape, lime green and teal.

Velveto wallpaper by Sahco; Beyond wallpaper by Iris Maschek.
The Inventor

Emphasizing the extreme and future-forward, mixed with the understated and organic, this trend plays up sharp metal mesh, airy sheers, soft and foamy surfaces, and bubbly layers of latex. Watch for multi-dimensional decorations, comforting marshmallow-like textures and computer-derived patterns. The dominant shades: coffee bean brown, grey-white, light green, corn yellow, pea green and red.

Spellbound Fairy toile by Graham & Brown.
The Historian

The intricate craftwork that went into the ornate furnishings of the 16th and 17th centuries has inspired this assemblage of luxurious textures – golden surfaces, lacey weaves, beading and embroidery ­-­ rendered in such tones as black, dove and charcoal grey, tanned leather and amethyst. The general idea: nothing overly bright – think of how things must have looked in rooms lit by candle and shielded from the sun by velvet curtains.

A selection of turbo charged–nature patterns and textures. Courtesy of Messe Frankfurt.
The Geologist

Raw and untamed wildlife provides this aesthetic’s cooler hues – including robin’s egg blue, prune and leather brown – acid brightness and metallic sheens. Earth tones are enlivened with geological or skin-like textures, irregular or oxidized surfaces. The patterns feel bio-based, with copper reflections, chips and cracks; and some evoke nature gone wild (purple zebras, silver snakes).

AZURE is an independent magazine working to bring you the best in design, architecture and interiors. We rely on advertising revenue to support the creative content on our site. Please consider whitelisting our site in your settings, or pausing your adblocker while stopping by.