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Following a run of accomplished hospitality and adaptive re-use projects, award-winning Shanghai-based studio Atelier tao+c’s first foray into small-scale retail is by far its boldest work yet. In the southeastern Chinese city of Hangzhou, the young firm channelled its newly won creative freedom into a flagship store for emerging watch assembly brand MOMIC. The result is an invigorating shot of retrofuturism as assured as it is playful.

A graphic combination of rich marble, neon acrylic and lacquered metal defines Shanghai studio Atelier tao+c’s bold new flagship for retailer MOMIC.

Tao Liu and Chunyan Cai, the five-year-old practice’s founding partners and lead designers, describe how the luminous white...

Atelier tao+c’s Ultra-Sleek Watch Store Invites Visitors to Slow Down

In the award-winning Chinese studio’s latest retail project for MOMIC, graphic forms and rich materials define a spartan shopping experience.

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