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Azure January February 2023 issue cover

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When Audi launches a vehicle or next-generation concept, it always adheres to its own highest standards for premium mobility. That attention to quality – when it comes to functionality, design and performance – is also a feature of the automotive brand’s approach to EVs. As it becomes ever-more sustainable, Audi continues to incorporate its unparalleled expertise into the electric models it is engineering for a brighter future.

“Audi is building progress with a commitment to continuous innovation. It’s about ensuring that we can move and push to our full potential in the future,” says Vito Paladino, President, Audi Canada. “I don’t think there’s a sacrifice in moving to EVs. I think it’s an opportunity to become more sustainable but still deliver, or even overdeliver, of what premium mobility has been in the past.”

Azure Audi e-tron GT 2 EV set against shipping containers

Creating a premium experience for the driver – while challenging the status quo to consistently improve upon its successes – means perfecting the details. For Audi’s automotive designers, an emphasis on performance is rooted in combining numerous cutting-edge technologies to continuously enhance the performance of its models going forward. It illustrates an observation that astronaut Chris Hadfield had when he participated in Audi’s “House of Progress” in Montreal last October: “Performance is more than physicality – it is thought and anticipation. It requires constant reinvention and innovation to really make progress that matters.”

The Audi e-tron GT EV at dusk, with city skyline in the background
White car on white platform
Audi’s “House of Progress” Signals the Future of Driving
This past October, the automotive brand presented an extravaganza of talks and immersive experiences centred on its future-embracing themes of Digitalization, Design, Performance and Sustainability.

Progress is at the core of Audi’s ethos. Among its latest fleet of electric vehicles is the e-tron GT. The sedan’s proprietary features include Matrix LED Headlights that sharpen drivers’ visibility range (they also look super cool) and Remote Park Assist Plus, which easily gets them out of any perpendicular or parallel parking spot, as well as driving aides like Side Assist and the Top Camera View System. But the car’s most impressive assets are its 383 km range, maximum horsepower of 522 and 22.5-minute charging time. Core technologies such as these ensure that even a zero-emissions vehicle – one that meets Canada’s mandate that all new cars be climate-neutral by 2035 – achieves a high caliber of performance.

Dusk interior view of Audi e-tron GT EV design

As North America adopts measures towards a more sustainable future, we are collectively on the right track. Global consulting firm KPMG estimates that by 2025 there will be over one million EVs on Canadian roads, up from about 400,000 today (with governments at the three levels shelling out $1.4 billion to build out Canada’s charging infrastructure). For the premium car driver, Audi coalesces design, performance, digitalization and sustainability into its mobility solutions – past, present and future. In the words of architect Omar Gandhi, who also spoke at “House of Progress,” it all comes down to design. “The meshing of utility and function and beauty – I think that’s progress.”

This content was published by Azure on behalf of Audi.

*European Model Shown.

What Does the EV Revolution Look Like? Look to Audi

The automotive brand is iconic for its attention to detail – and the EV revolution is just the next natural transition.

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