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Drype Logo: Graphic Design Competition

Drype Logo: Graphic Design Competition focuses on Drype’s desire to innovate and bring creativity to its own products. Because of this, they have decided to explore novelty in its own brand identity, opening itself to the possibility of changing and improving its own logo.

The challenge of this competition is to fully explore the values that characterize
both the brand and its cocktails, searching for that symbol, that font, that palette, that graphic sign capable of expressing the perfect synthesis of what Drype is today.

Tone of voice:

  • Innovative: use a language that conveys the novelty and originality of Drype products, including words like “pioneering”, “revolutionary” and “cutting-edge”.
  • Sustainable & Optimistic: emphasise Drype’s commitment to sustainability by adopting a brand identity that reflects social and environmental responsibility, with terms such as “eco-friendly”, “environmentally conscious” and “sustainable”. Infuse optimism into the approach to sustainability, suggesting that Drype products contribute to a better future.
  • Engaging: create a captivating and appealing tone of voice that captures attention and sparks interest in the unique cocktail experience, adopting a lively, playful and engaging language.
  • Explanatory: clearly and concisely communicate the benefits and distinctive features of Drype products, avoiding technical language and favouring simple and understandable terms for everyone.
  • Youthful & Modern: use an informal and contemporary approach that resonates with a young audience, avoiding outdated expressions and adopting a colloquial lively mood.
  • Authentic & Transparent: underline genuine values, characteristics and ingredients of Drype cocktails, avoiding exaggeration and focusing on authenticity.

Evaluation Criteria:

  • Originality of the concept
  • Communication of Drype’s values
  • Versatility and scalability
  • Simplicity and effectiveness
  • Sensitivity in the use of colours
  • Creativity in the font’s choice

Proposals capable of telling the genesis of the project through a compelling storytelling, as well as those that will express a particular aesthetic appeal evoking a sense of positivity and innovation, will be particularly appreciated by the jury panel.

Awards:

  • 1st Prize : 2.000 €
  • 2nd Prize : 1.000 €
  • 3rd Prize : 500 €
  • Golden Mention #1 : 250 €
  • Golden Mention #2 : 250 €
  • 10 Honorable Mentions : 1 free competition in 2024
  • 30 Finalists
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