New York’s West Village already boasts five Marc Jacobs shops, offering everything from the flamboyant designer’s menswear and signature handbags to frocks for fashionable tykes and desk accessories. But Jacobs’ recently launched beauty line, with more than 120 products, deserves its own spot in the neighbourhood.

Conceived by local firm Jaklitsch/Gardner Architects (a long-time collaborator with the fashion house), the Marc Jacobs Beauty shop takes over a 39-square-metre corner storefront on Bleecker Street. Large windows allow passersby to sneak a peek inside.

Polished stainless steel and glass display cabinets and mirrors line the perimeter of the store’s unglazed walls to create an expansive space that feels like a jewel box. Contrasting the white Thassos marble floor, a custom black granite table with scalloped edges sits at the store’s centre, doubling as a makeup consultation station and a cash desk.

Suspended above is a custom lighting installation by Kacper Dolatowski of Brooklyn’s Axon Design, whose glass fixtures are a regular feature inside Marc Jacobs showrooms across the globe. The dramatic pendants – a dozen zeppelin-shaped glass forms – feature a solid black top and a transparent bottom half. Additional custom features include leather benches and cantilevered beauty stools.