Inside the narrow Greene Street HQ, Rashid preserved the geometric forms that frame the interior and project otherworldly swaths of light.

He also kept the extra-long sculptural sales desk, but treated it to a coat of paint in seafoam green. The desk’s new hue is carried through to the wall behind it, newly clad in a custom pattern of simplified damask.

The main spatial improvement was in removing some of the dividing walls and low-set merchandise displays, while adding more shelving and built-in cabinetry. The result is an airier space for perusing Alessi’s vibrant collection.

This facelift joins the slew of top-tier design brands that unveiled stunning new permanent and temporary spaces last month during ICFF, including Avenue Road, Camper and Herman Miller.