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Part of the fun of wearing glasses is the easy reinvention they afford. Why, then, do most eyewear boutiques feel so rigid? This was the question designers Emma Sims and Darcy Hanna, co-founders of Vancouver studio &Daughters, began with while developing eyewear outfit Frankly’s first shop in Toronto.

Taking cues from the shop’s wares, softly curved displays showcase Frankly’s artful eyewear. Behind them, bespoke full-height systems boast illuminated shelving and integrated storage.

While a more casual, dynamic set-up seemed like a natural way to express the brand’s modern identity, it was also a strategic response to the unpredictability of commercial real estate. Frankly had found its eventual storefront — a bright...

An Eyewear Boutique as Flexible and Charming as its Products

For Frankly’s outpost in Toronto’s Parkdale neighbourhood, Vancouver studio &Daughters leveraged gentle curves and modular furnishings.

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