Dixon first ventured into the US in 2013, with a trade-only showroom in the 1874 Brooks Brothers building in New York’s NoHo neighbourhood. Last year, the brand opened a temporary retail location in SoHo – its first public shop outside of London.
Dixon’s new showroom, also in SoHo, replaces that space, occupying a 137-year-old four-storey bricked building on Howard Street. The area is flecked with cool restaurants and shops – like eyewear brand Retrosuperfuture, Dixon’s neighbour – and industrial buildings that maintain the storied neighbourhood’s gritty charm.
That unpolished appeal continues inside the shop, where whitewashed brick walls and restored wood floors play backdrop to Dixon’s signature sculptural pendant lights, polished copper and brass accessories and shapely wingback chairs.
In other sections of the three-floor store, the hardwood is replaced with shiny sky-blue flooring, including in a small room on street level where the light has been extinguished by heavy black furniture and walls lined with black faux fur.
Not just for off-the-street shoppers, the store also accommodates professional and wholesale business, and offers up its basement space as a bookable workspace to interior designers, who can access a library of samples and prototypes.
Tom Dixon is located at 19 Howard Street, New York.
More than 4,000 kilometres away, Tom Dixon has also opened his first west coast outpost in the Culver City area of Los Angeles.
The retail store, located in an expansive warehouse-like space that’s part of an upscale indoor-outdoor shopping and entertainment complex, is shared with Curve, a women’s fashion boutique with several locations across the US. Dixon furnishings can be found across from well-curated racks of chic dresses, tops and accessories.
The Shop, as the showroom is called, was designed and illuminated by Dixon with a mix of polished and raw surfaces. Iridescent panels clad some of the walls, while others have been finished in white marble or left as polished concrete. Dixon’s trademark lights – metallic orbs and pendants, globe chandeliers – hang from exposed black pipes.
Metal partitions help section the vast space into showroom vignettes, exhibiting various Dixon furniture, textiles and accessories. Come September, the Shop will also house a cafe, making it a complete lifestyle destination.
The Shop is located at 8850 Washington Boulevard, Culver City.