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As online spending continues to surge, Hyundai Department Store Group (once owned by the same family as the carmaker) is providing something that digital markets can’t: sensory experiences designed to entice.

On the third floor, canary-yellow cubbies are cut into walls of tufted chrome, while skeletal rails are suspended by a row of blue ribbons.

Commissioned to envision 9,552 square metres across three floors in the retailer’s new Seoul flagship, Toronto interior design firm Burdifilek set out to create what co-founder and creative director Diego Burdi describes as “the essence of interesting retail,” defined by a sense of exploration and discovery. The studio found its inspiration in the surrounding metropolis....

A Seoul Retail Destination Finds Inspiration in the City’s Streets

Burdifilek carries the energy of the urban environment into a stylish department store.

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