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The home goods and furniture brand EQ3 may be a household name among design-savvy consumers in Canada, but, in the United States, the family-owned company is relatively unheralded. That won’t be the case for long.

The past year has been a milestone one for EQ3, shorthand for “emotional quotient in the third dimension” (or, as the company puts it, how spaces make us feel). Armed with refreshed branding geared toward the American market, it has opened four U.S. locations in quick succession: three in the greater Chicago area and the fourth in New York City.

For the latter — a built-from-the-ground-up flagship on Seventh Avenue in Manhattan’s Chelsea district — designer and former EQ3 creative director Thom Fougere led a team that...

Coming to America: Canada’s EQ3 Makes a Splash in Manhattan

Canadian home furnishings brand EQ3 caps off its recent expansion into the U.S. with its most ambitious toehold yet: an 840-square-metre, from-the-ground-up flagship in the heart of New York City’s Chelsea district.

AZURE is an independent magazine working to bring you the best in design, architecture and interiors. We rely on advertising revenue to support the creative content on our site. Please consider whitelisting our site in your settings, or pausing your adblocker while stopping by.