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Thanks to his experience working with such leading architects as Daniel Libeskind and David Chipperfield, graphic designer Sascha Lobe’s practice is deeply connected to the built world. Following almost 20 years at the helm of Stuttgart-based studio L2M3 (which he also founded), the German creative relocated to London to become a partner at renowned agency Pentagram. Shortly afterward, he led the development of the extensive environmental graphics for Chipperfield’s Amorepacific Headquarters in Seoul, South Korea, using the surrounding urban and natural landscape as cues to orient visitors within the structure.

On the heels of the scheme being named one of the Beazley Designs of the Year, Azure caught up with the designer...

5 Things We Learned From Sascha Lobe

Architectural branding is more than just writing on the wall, according to this London-based graphic designer.

AZURE is an independent magazine working to bring you the best in design, architecture and interiors. We rely on advertising revenue to support the creative content on our site. Please consider whitelisting our site in your settings, or pausing your adblocker while stopping by.